Effective Date: February 27, 2026

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Introduction

This SMS Communications Privacy Policy is incorporated into and forms part of the overall Privacy Policy of Northern Heating and Cooling, Inc. (“Company,” “we,” “our,” or “us”). It specifically governs information collected and used in connection with text message communications.

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By opting in to receive SMS messages from Northern Heating and Cooling, Inc., you agree to the terms outlined below.

 

Information We Collect

When you opt in to receive SMS communications, we may collect:

 

• Your mobile telephone number

• Your name (if voluntarily provided)

• Communication preferences

• Message interaction data (such as delivery confirmation and response activity)

• Any information you voluntarily provide in your replies

 

We only collect information necessary to provide requested communications and services.

 

How We Use SMS Information

We may use your mobile number and related information to send:

• Promotional offers and discounts

• Appointment confirmations and reminders

• Service updates and scheduling notifications

• Important announcements regarding services

• Customer support communications

 

We may also use the information to maintain records of consent and to comply with applicable laws and carrier requirements.

 

Consent to Receive SMS Messages

By providing your mobile phone number and opting in, you expressly consent to receive recurring automated marketing and non-marketing text messages from Northern Heating and Cooling, Inc. at the number provided.

Consent to receive marketing text messages is not required as a condition of purchase.

Message frequency varies but will generally not exceed four (4) messages per month unless related to active service communications.

 

Message and Data Rates

Standard message and data rates may apply according to your wireless carrier plan. Northern Heating and Cooling, Inc. is not responsible for any charges incurred from your mobile carrier.

Wireless carriers are not liable for delayed or undelivered messages.

 

Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying:

STOP – to cancel further messages

HELP – for assistance

After you send STOP, you will receive a confirmation message and will no longer receive SMS messages unless you re-enroll.

You may also contact us directly at:

Phone: 616-392-2789

Email: northernheatcool.austin@gmail.com

 

Data Sharing and Non-Marketing Disclosure

We do not sell, rent, trade, or share your mobile number or SMS opt-in data with third parties for their marketing purposes.

Your information may only be shared with trusted service providers who assist us in operating our SMS program (such as messaging platforms or communication vendors), and solely for the purpose of delivering messages on our behalf. These providers are contractually obligated to maintain the confidentiality and security of your information.

SMS opt-in data and consent records will not be shared with third parties for promotional use.

 

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

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Compliance With Applicable Laws

Our SMS communications are intended to comply with applicable federal and state regulations, including but not limited to:

• The Telephone Consumer Protection Act (TCPA)

• The CAN-SPAM Act (where applicable)

• Federal Communications Commission (FCC) regulations

• Applicable Michigan consumer protection and privacy laws

 

You are responsible for ensuring that the mobile number provided belongs to you or that you have authorization to enroll that number.

 

Integration With Our General Privacy Policy

This SMS Communications Policy supplements our full Privacy Policy, which governs how we collect, use, and protect personal information through our website and services. In the event of any conflict, this section governs SMS-related communications.

 

Policy Updates

We reserve the right to modify this SMS Communications Privacy Policy at any time. Updates will be posted on our website with a revised effective date. Continued participation in our SMS program after changes constitutes acceptance of the updated policy.

 

Eligibility

Participation in our SMS program is limited to individuals who are at least 18 years of age or who have obtained permission from a parent or legal guardian.

 

Contact Information

If you have questions regarding this SMS Communications Privacy Policy, please contact:

 

Northern Heating and Cooling, Inc.

Phone: 616-392-2789

Email: northernheatcool.austin@gmail.com