Website Privacy Policy
INTRODUCTION
Welcome to our website privacy policy. Our website referred to as “Our Site”, “we”, “us” or “our” in this privacy policy) respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from), and it tell you about your privacy rights and how the law protects you.
This privacy policy is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.
1. IMPORTANT INFORMATION AND WHO WE ARE
PURPOSE OF THIS PRIVACY POLICY
This privacy policy aims to give you information on how Our Site collects and processes your personal data through your use of this website.
This Website is offered and available to users who are 18 years of age or older. This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
CONTROLLER
We are the controller and responsible for your personal data.
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy or our privacy practices. If you have any questions about this privacy policy or our privacy practices, including any requests to exercise your legal rights, please contact the privacy manager using the following details:
CONTACT DETAILS
Visit our Contact Us page or Home Page.
Under the General Data Protection Regulation (EU) 2016/679 (“GDPR”), if you are in the European Union or the UK at the time we process your personal data, including, but not limited to, when we collect, store, use or disclose your personal data, you have the right to lodge a complaint with a supervisory authority in the European Union member state (or in the UK, as applicable) in which you work or reside, if you consider that such processing of your personal data infringes the GDPR. We would, however, appreciate the chance to address your concerns before you approach a supervisory authority and, to that end, we ask that you contact us before doing so.
CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES
We keep our privacy policy under regular review. This version was last updated on Dec. 2019 It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
2. THE DATA WE COLLECT ABOUT YOU
PURPOSE OF THIS PRIVACY POLICY
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
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Identity Data includes your first name, maiden name, username or similar unique identifier, last name, marital status, title, date of birth and gender.
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Contact Data includes your billing address, delivery address, email address and telephone numbers.
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Financial Data includes bank account and payment card details.
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Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
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Technical Data includes your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
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Profile Data includes purchases or orders made by you, your interests, preferences, feedback and survey responses.
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Usage Data includes information about how you use our website, products and services.
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Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We may also collect, use and share Aggregated Data, such as statistical or demographic data, for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
IF YOU FAIL TO PROVIDE PERSONAL DATA
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
3. HOW IS YOUR PERSONAL DATA COLLECTED?
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by mail, phone, email or otherwise. This includes personal data you provide when you:
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apply for our products or services;
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subscribe to our service or publications;
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request marketing to be sent to you;
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enter a competition, promotion or survey; or
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give us feedback or contact us
Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy on our home page footer for further details.
Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:
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Technical Data from the following parties:
○ Wix.com Ltd. and its affiliated companies and subsidiaries worldwide (collectively, “Wix”), based outside of the EU;
○ analytics providers, such as Google, based outside the EU;
○ advertising networks, such as Facebook, Instagram and Google, based outside the EU; and
○ search information providers, such as Google, based outside the EU.
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Contact, Financial and Transaction Data from providers of technical, payment and delivery services based outside the EU.
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Identity and Contact Data from publicly available sources based outside the EU
4. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
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Where we need to perform the contract we are about to enter into or have entered into with you
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Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
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Where we need to comply with a legal obligation.
Click here to find out more about the types of lawful basis that we will rely on to process your personal data.
Generally, we do not rely on consent as a legal basis for processing your personal data, although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:
PROMOTIONAL OFFERS FROM US
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You may receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.
THIRD-PARTY MARKETING
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. (Excluding SMS consent and data)
OPTING OUT
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product or service purchase, warranty registration, a product service experience or other transactions.
COOKIES
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy on our home page footer for further details.
CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may share your personal data with the parties set out below for the purposes set out in the table above.
Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by mail, phone, email or otherwise. This includes personal data you provide when you:
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External Third Parties as set out in the Glossary.
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Specific third parties, such as Wix.
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Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
6. INTERNATIONAL TRANSFERS
Many of our external third parties are based outside the EEA and the UK. To the extent you are in the EEA or the UK at the time our external third parties process your data on our behalf, such third parties’ processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer personal data out of the EEA, we ensure that at least one of the following safeguards is implemented or exemptions is available:
SAFEGUARDS
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We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.
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Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.
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Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US. For further details, see European Commission: EU-US Privacy Shield.
EXEMPTIONS
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You have explicitly consented to the proposed transfer after having been informed of the possible risks of such transfers due to the absence of an adequacy decision and appropriate safeguards.
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Where the transfer is necessary for the performance of a contract between you and us or the implementation of pre-contractual measures taken at your request.
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Where the transfer is necessary for the conclusion or performance of a contract between us and another natural or legal person and the same is concluded in your interest.
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Where the transfer is necessary for important reasons of public interest.
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Where the transfer is necessary for the establishment, exercise or defense of legal claims.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
7. DATA SECURITY
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. DATA RETENTION
HOW LONG WILL YOU USE MY PERSONAL DATA FOR?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances, you can ask us to delete your data: see your legal rights below for further information
In some circumstances we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
9. YOUR LEGAL RIGHTS
Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:
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If you wish to exercise any of the rights set out above, please contact us.
NO FEE USUALLY REQUIRED
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
WHAT WE MAY NEED FROM YOU
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
TIME LIMIT TO RESPOND
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
10. GLOSSARY
LAWFUL BASIS
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.
THIRD PARTIES
External Third Parties
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Service providers acting as processors based in the United States who provide IT and system administration services.
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Professional advisers acting as processors or joint controllers, including lawyers, bankers, auditors and insurers based in the United States who provide consultancy, banking, legal, insurance and accounting services.
YOUR LEGAL RIGHTS
You have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
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If you want us to establish the data’s accuracy.
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Where our use of the data is unlawful but you do not want us to erase it.
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Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
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You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
SMS Privacy Policy
Effective Date: February 27, 2026
Introduction
This SMS Communications Privacy Policy is incorporated into and forms part of the overall Privacy Policy of Northern Heating and Cooling, Inc. (“Company,” “we,” “our,” or “us”). It specifically governs information collected and used in connection with text message communications.
Information We Collect
When you opt in to receive SMS communications, we may collect:
• Your mobile telephone number
• Your name (if voluntarily provided)
• Communication preferences
• Message interaction data (such as delivery confirmation and response activity)
• Any information you voluntarily provide in your replies
We only collect information necessary to provide requested communications and services.
How We Use SMS Information
We may use your mobile number and related information to send:
• Promotional offers and discounts
• Appointment confirmations and reminders
• Service updates and scheduling notifications
• Important announcements regarding services
• Customer support communications
We may also use the information to maintain records of consent and to comply with applicable laws and carrier requirements.
Consent to Receive SMS Messages
By providing your mobile phone number and opting in, you expressly consent to receive non-marketing (Customer Care) text messages from Northern Heating and Cooling, Inc. at the number provided.
Message frequency varies but will generally not exceed four (4) messages per month unless related to active service communications.
Message and Data Rates
Standard message and data rates may apply according to your wireless carrier plan. Northern Heating and Cooling, Inc. is not responsible for any charges incurred from your mobile carrier.
Wireless carriers are not liable for delayed or undelivered messages.
Opt-Out Instructions
You may opt out of receiving SMS messages at any time by replying:
STOP – to cancel further messages
HELP – for assistance
After you send STOP, you will receive a confirmation message and will no longer receive SMS messages unless you re-enroll.
You may also contact us directly at:
Phone: 616-392-2789
Email: help@northernheatcool.com
Data Sharing and Non-Marketing Disclosure
We do not sell, rent, trade, or share your mobile number or SMS opt-in data with third parties for their marketing purposes.
Your information may only be shared with trusted service providers who assist us in operating our SMS program (such as messaging platforms or communication vendors), and solely for the purpose of delivering messages on our behalf. These providers are contractually obligated to maintain the confidentiality and security of your information.
SMS opt-in consent or phone numbers collected for SMS purposes will NOT be shared with third parties or affiliates.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Compliance With Applicable Laws
Our SMS communications are intended to comply with applicable federal and state regulations, including but not limited to:
• The Telephone Consumer Protection Act (TCPA)
• The CAN-SPAM Act (where applicable)
• Federal Communications Commission (FCC) regulations
• Applicable Michigan consumer protection and privacy laws
You are responsible for ensuring that the mobile number provided belongs to you or that you have authorization to enroll that number.
Integration With Our General Privacy Policy
This SMS Communications Policy supplements our full Privacy Policy, which governs how we collect, use, and protect personal information through our website and services. In the event of any conflict, this section governs SMS-related communications.
Policy Updates
We reserve the right to modify this SMS Communications Privacy Policy at any time. Updates will be posted on our website with a revised effective date. Continued participation in our SMS program after changes constitutes acceptance of the updated policy.
Eligibility
Participation in our SMS program is limited to individuals who are at least 18 years of age or who have obtained permission from a parent or legal guardian.
Contact Information
If you have questions regarding this SMS Communications Privacy Policy, please contact:
Northern Heating and Cooling, Inc.
Phone: 616-392-2789
Email: help@northernheatcool.com